How Much Is My Landscaping Business Worth?

Apr 4, 2025

Apr 4, 2025

Apr 4, 2025

Thanks! I’ll put together a friendly yet professional guide on how to value a small to medium-sized landscaping business in Canada. It’ll cover residential vs. commercial focus, distinctions between profitable and distressed or early-stage businesses, and include a broad look at different asset and contract types that impact valuation. I’ll let you know when it’s ready.

Valuing a Small-to-Medium Landscaping Business in Canada

(Jared Muller (@fanofthe5) | Unsplash Photo Community) A residential landscaping employee trimming a garden lawn. Many small landscaping businesses handle tasks like this daily.

Introduction

Valuing a small or medium-sized landscaping business in Canada requires balancing numbers with real-world nuances. Whether you’re a business owner preparing to sell or a potential buyer evaluating an opportunity, it’s important to understand how features of the business – from its client mix to its equipment – translate into value. This friendly but professional guide will walk you through the common methods used to value a landscaping company, explain key factors (like seasonality and contracts) that affect the price, and highlight how differences in business type, stage, and asset profile come into play. We’ll focus on Canadian market norms and realities (such as our seasonal climate and typical small-business practices) so you can confidently assess a landscaping business’s worth. Let’s get started!

Common Valuation Methods for Small Businesses

When determining what a landscaping business is worth, professionals typically use a few standard valuation approaches. In many cases, they might use more than one method to cross-check the result (Landscaping business valuation – ValuAdder Business Valuation Blog) (Landscaping business valuation – ValuAdder Business Valuation Blog). Below is a quick overview of the three most common valuation methods and how they apply to landscaping businesses:

Valuation Method

How It Works

Best Suited For (Landscaping Context)

Asset-Based

Adds up the value of assets (trucks, mowers, equipment, etc.) minus any liabilities. In a liquidation scenario, it considers what you’d get by selling everything off.

Asset-heavy or not very profitable businesses. Provides a floor value – useful if the company’s earnings are weak or if it’s being sold for parts.

Income-Based

Looks at the business’s earnings or cash flow (profits) and either projects them forward (DCF – Discounted Cash Flow) or applies a multiple to current earnings (capitalized earnings). Commonly, a multiple is applied to EBITDA or seller’s discretionary earnings.

Established, profitable businesses with steady earnings. For a stable landscaping company, an earnings multiple captures the value of its ongoing profit stream.

Market-Based

Uses comparables – recent sales of similar businesses – to derive valuation multiples (e.g. selling price as a ratio of revenue or profit) (Landscaping business valuation – ValuAdder Business Valuation Blog). Then applies those multiples to the target business.

Situations where industry data or comparable sales are available. Helpful as a reality check (e.g. “landscaping companies typically sell for ~0.7× revenue or ~3× earnings” (Valuation Multiples for a Landscaping Company) (Valuing a Landscaping Company - Peak Business Valuation)).

Tip: For very small owner-operated landscaping companies, buyers often look at Seller’s Discretionary Earnings (SDE) – basically the owner’s total annual cash flow (profit plus owner’s salary/perks). These businesses might sell for, say, 2–3× SDE, which ends up in a similar range as a multiple of EBITDA (a standard profit measure) (Valuation Multiples for a Landscaping Company) (Valuing a Landscaping Company - Peak Business Valuation). In practice, all these methods tend to overlap. For example, a valuator might calculate an income-based value (using an earnings multiple) and also check that the price isn’t far off the asset-based value (since a buyer will at least want the equipment that comes with the deal to be covered). And of course, the final price may also be influenced by what similar landscaping businesses have sold for recently (market comps).

Key Factors Affecting Landscaping Business Value

Certain characteristics of a landscaping business will boost or reduce its valuation, regardless of method. Here are some key factors and how they influence the worth of the business:

  • Seasonality and Cash Flow: Landscaping in Canada is highly seasonal – booming in spring and summer and slowing in winter (Fair Market Value of a Landscaping Business). Buyers will examine how the business manages off-season periods. Companies that diversify services (for example, offering snow removal or holiday lighting in winter) or maintain cash reserves to cover winter expenses demonstrate stability. A business that peaks in the summer but “goes to sleep” in winter can still be valuable, but the owner must show good cash flow management (e.g. setting aside enough cash from summer profits to get through the slow season) (Fair Market Value of a Landscaping Business). Extreme seasonality can slightly lower the valuation multiple because it adds risk – the buyer has to carry the business through the off-months.

  • Recurring Maintenance Contracts vs. One-Off Projects: The mix of revenue is crucial. Landscaping companies that have ongoing maintenance contracts (for lawn care, condo or commercial property maintenance, snow clearing, etc.) are generally more valuable than those doing only one-time projects (How to Sell Your Landscaping Business for Max Value | Sunbelt). Long-term or recurring contracts provide steady, predictable income – a huge plus for buyers (and their lenders) since it means revenue is somewhat “locked in” for the future. In contrast, businesses relying mostly on one-off projects or seasonal retail clients may see more volatile income year to year. A buyer will likely pay a premium for a company with, say, a roster of annual maintenance clients, compared to one that each year must scramble to find new customers (How to Sell Your Landscaping Business for Max Value | Sunbelt). Bottom line: recurring revenue and contracts = higher stability, which often = higher price.

  • Customer Base and Reputation: The size and quality of the customer base directly impact value. A broad, diverse client base (many clients each contributing a reasonable share of revenue) is ideal (How to Sell Your Landscaping Business for Max Value | Sunbelt). If a business has a few large customers that make up most of its income, that concentration is a risk – losing one could dramatically hit revenue (How to Sell Your Landscaping Business for Max Value | Sunbelt). Buyers usually discount the value for that risk (or require assurances like contracts in place). Likewise, a company with an excellent reputation in the community and strong customer loyalty will command a better price (How to Sell Your Landscaping Business for Max Value | Sunbelt). Good online reviews, word-of-mouth referrals, and any awards or recognitions are indicators of valuable goodwill. Conversely, poor reputation or unresolved complaints will drag down value since a buyer knows they’ll have to invest effort to rebuild trust (How to Sell Your Landscaping Business for Max Value | Sunbelt). In short, strong reputation and loyal customers = considerable value, while over-reliance on a handful of clients or tarnished goodwill will reduce what someone is willing to pay.

  • Equipment and Physical Assets: Landscaping is a physical business, so the trucks, trailers, mowers, and tools matter. The quantity, quality, and age of equipment will be factored into the price. Newer or well-maintained equipment can increase value, since the buyer knows they won’t need to immediately spend on upgrades (How to Sell Your Landscaping Business for Max Value | Sunbelt) (How to Sell Your Landscaping Business for Max Value | Sunbelt). Efficient equipment can also boost profitability (e.g. faster mowers mean jobs done quicker). On the other hand, outdated or run-down equipment will decrease the value or at least prompt the buyer to negotiate the price down to account for replacement costs (How to Sell Your Landscaping Business for Max Value | Sunbelt). In an asset-heavy business, a formal appraisal of the major equipment might be done to establish fair market value. Also, if the company owns real estate (such as a storage yard or nursery land), that can add significant value – often handled as a separate component of the sale (the business might be valued excluding real estate, and the property valued independently and added on, or sold/leased separately). Always clarify which assets are included in the sale, as this can change the valuation approach (including or excluding a valuable piece of land, for example).

  • Financial Performance and Margins: Of course, basic financial metrics like annual revenue and profitability are core to valuation. A landscaping business with healthy profit margins (after paying all expenses) will be worth more than one that’s barely breaking even (How to Sell Your Landscaping Business for Max Value | Sunbelt). Buyers typically look at a few years of financial statements – growing revenues and stable or improving profits are a big plus. Most landscaping companies in North America have EBITDA margins in the range of ~15–20% if operating efficiently (Fair Market Value of a Landscaping Business). If the business’s margins are significantly below that, it might signal inefficiencies or pricing issues, which could reduce the price a buyer is willing to pay. Strong financial records that show consistent profitability and good expense control increase buyer confidence and often the valuation. On the flip side, declining sales or profits (or poorly kept books) will cause buyers to be cautious or value the business lower (How to Sell Your Landscaping Business for Max Value | Sunbelt).

In summary, a valuable landscaping business is one that shows steady earnings (despite the seasons), has a loyal, diversified customer base with recurring contracts, owns well-maintained equipment, and enjoys a good reputation in its market. Next, we’ll discuss how different types of landscaping businesses and different situations can affect the valuation approach.

Differences by Business Focus: Residential vs. Commercial vs. Mixed

Not all landscaping companies are the same. Some primarily serve residential clients (homeowners), others focus on commercial or institutional clients (business properties, condos, municipalities), and many do a mix of both. This focus can influence how a business is valued, because it affects the stability and nature of earnings:

Residential-Focused Landscaping Businesses

Residential landscapers cater to homeowners – think lawn care, garden design, planting, interlocking patios, etc. These businesses often have hundreds of smaller clients rather than a few big contracts. A key strength here is typically a diversified customer base (losing any one client has minimal impact). However, residential work can be more seasonal and sometimes less predictable. Homeowners might hire services for one season and not the next, or do one-off projects like a new garden bed. While many residential companies do offer weekly lawn maintenance or summer-long service packages, it’s less common to have multi-year formal contracts in the residential space. As a result, the goodwill and brand reputation of the business in the community is critical – a strong local brand and referrals will keep the customer pipeline full each year.

When valuing a residential-focused landscaper, buyers will pay close attention to customer retention rates (do clients come back every year?) and any subscription-like services. Because of the higher churn, these businesses might trade at a slightly lower earnings multiple than a comparable commercial landscaper, unless they’ve found ways to lock in recurring revenue. The valuation might emphasize income-based methods (capitalizing the owner’s earnings) plus an element of goodwill for the established client list. Also, since residential services might require slightly lighter equipment (e.g. smaller mowers for lawns, basic trucks and trailers), the asset-based value may be lower – meaning more of the price is for intangibles like customer relationships. In summary, a profitable residential landscaper with a great reputation and repeat customers can fetch a strong price, but the buyer will factor in the work needed each year to retain and attract homeowners.

Commercial-Focused Landscaping Businesses

Commercial landscapers serve clients like offices, retail plazas, condo complexes, golf courses, universities, or city parks. These engagements are often governed by contracts, sometimes multi-year, for services such as grounds maintenance, landscaping installations, and seasonal work (including snow removal in winter) for a fixed fee. The big advantage here is stable, contracted revenue – a commercial landscaping business might have, say, 10–20 major clients, each under contract for the year (or longer), providing a dependable income stream. Because of this, commercial-focused businesses are often seen as less risky – there is guaranteed work and cash flow, at least for the contract terms (How to Sell Your Landscaping Business for Max Value | Sunbelt). This can lead to higher valuation multiples on earnings, reflecting the lower uncertainty. However, one must consider client concentration: if, for example, one contract (maybe a city parks contract) makes up 30% of the company’s revenue, a buyer will be wary – losing that single contract would be a big blow. Diversification among contracts is key; a spread of many contracts (or a big one that’s very secure or renewable) is ideal.

Commercial landscapers often need heavier-duty assets – larger commercial mowers, maybe excavation equipment for big installations, a fleet of trucks for crew and equipment, and salt spreaders or plows for winter. This means the asset-based valuation component is often higher. An appraisal might show significant tangible asset value, which effectively sets a baseline for the price (the business should be worth at least what its trucks and machines are worth, assuming they’re included in the sale). Buyers will also evaluate the terms and quality of contracts: Are they easily assignable to a new owner? How long do they run? Do they have renewal clauses? Long-term contracts that are likely to renew add a lot of confidence in future earnings. In Canada, many commercial landscapers build year-round income by including snow clearing contracts in winter – this year-round service capability can further boost value by reducing seasonality. Overall, a well-run commercial landscaping company with solid contracts and equipment can be very attractive and often commands a premium valuation due to its predictable cash flow.

Mixed Clientele (Residential & Commercial)

Many landscaping businesses in Canada serve a mix of residential and commercial clients. For example, a company might do residential lawn care and garden installations and have a few municipal or business maintenance contracts. A mixed model can offer the best of both worlds or, if not managed well, the worst. On the positive side, diversification of customer types can stabilize revenue – the contracts provide a steady backbone, while the residential side can offer higher-margin jobs and growth opportunities. It can also smooth seasonality: commercial contracts often include spring/fall cleanups and winter services, keeping the team busy beyond just the summer, while residential projects boom in the summer. When valuing a mixed business, a buyer will dissect the revenue streams by type. Typically, they might apply slightly different assessments to each portion (for instance, valuing the contracted commercial portion at a higher multiple and the residential portion at a slightly lower multiple, then combining the two).

Mixed businesses should demonstrate that they can effectively handle both types of clients – they might have separate crews or divisions. One potential concern is whether the business has an identity and focus: a buyer will ask, is it known in the market for something specific (e.g. high-end residential design, or reliable commercial maintenance), or is it trying to do everything? Companies that manage to build a strong brand in both segments are rare but very valuable. In terms of assets and operations, mixed companies will have a range of equipment suitable for both small-scale and large-scale jobs. From a valuation standpoint, expect the approach to combine elements: an income-based valuation of the overall earnings, but with scrutiny on the stability of the commercial contracts and the breadth of the residential customer list. If done right, a mixed clientele can actually increase value by not “putting all eggs in one basket,” as long as the business is effectively serving both segments. Buyers often like a balanced portfolio of clients, as it hedges against a downturn in one category. Just be prepared to show clear financial breakdowns and strengths for each segment during the valuation process.

Differences by Business Stage: Established vs. Early-Stage vs. Distressed

The stage and stability of the business dramatically influence which valuation approach is most appropriate and what kind of multiples are realistic. A mature, profitable business is valued differently from a young or struggling one.

Profitable & Established Businesses

If a landscaping business has been operating for years and has a track record of steady profits, it will usually be valued primarily on an income basis (earnings multiple) reflecting its going-concern value. Buyers and appraisers will look at average EBITDA or SDE over the past 2-3 years (making sure to adjust for any one-time events) and apply a multiple based on industry benchmarks and the specific risk profile of the business. For small landscaping companies in Canada, this might be, for example, in the range of roughly 3 to 4 times EBITDA in many cases (Valuation Multiples for a Landscaping Company) (Valuing a Landscaping Company - Peak Business Valuation) – though the exact multiple depends on the factors we discussed (contracts, customer base, etc.). A well-established company that ticks all the boxes (recurring revenue, great reputation, etc.) might even fetch a higher multiple. For instance, a larger landscaping firm with exceptional margins could see mid-to-high single digit multiples; one recent listing for a landscaping business with about $1.1M EBITDA had an asking price around 6.3× EBITDA (which was noted as a common range for strong service companies) (Profitable Landscaping Business for Sale | $6.9M Revenue with Growth Potential | Medium). The point is, established businesses derive most of their value from earning power and goodwill. The valuation will likely also cross-check the asset value – i.e. ensure the price makes sense relative to the equipment and other assets included – but if the business is profitable, it will be worth more than just the sum of its parts due to its proven ability to generate income.

Early-Stage or Fast-Growing Businesses

An early-stage landscaping business (perhaps only a couple of years old, or still in a rapid growth phase) can be trickier to value. If it’s profitable but young, there may not be a long track record, so the valuator might put more weight on the projected future earnings (essentially trying to predict what the business will do as it matures). A discounted cash flow (DCF) approach could be used if credible projections are available – but small businesses often find it hard to forecast accurately. More commonly, if the business is still small or just at break-even, the valuation might revert to an asset-based assessment (ensuring the buyer at least covers the hard assets and any startup costs already incurred) plus a premium for any early traction. For example, suppose an early-stage landscaping company has invested in trucks and tools and built a small client list but isn’t very profitable yet – a buyer might pay roughly the fair market value of the equipment plus a bit extra for the existing customer contracts and brand (goodwill). If the business is fast-growing (say revenue doubled from last year to this year), a buyer might be willing to pay a higher price in anticipation of future earnings – but usually not too high without evidence, because with growth comes uncertainty. Often, early-stage businesses are sold to buyers who are effectively paying to skip the painful “from scratch” phase – so the price will factor in the assets, any initial branding, and the time saved. In Canada, where small business financing can be conservative, a young business without consistent profits might struggle to get a high valuation purely on potential. It’s often a case where the owner’s investment (assets) and initial book of business set the baseline, and maybe an income multiple on whatever small profit is present – but likely on the lower end of typical multiples due to the higher risk.

Distressed or Underperforming Businesses

A distressed landscaping business is one that is struggling – perhaps losing money, facing declining sales, or burdened with debt or poor reputation. In this stage, the valuation typically flips entirely to an asset-based (liquidation) approach (Landscaping business valuation – ValuAdder Business Valuation Blog). Essentially, what are the trucks, mowers, equipment, and any other salable assets worth if sold off? The assumption here is that the business as a going concern might not have much (or any) goodwill value because it’s not profitable or stable. For instance, if a landscaping company is doing poorly, a competitor or investor might only be willing to pay enough to acquire its equipment at a discount and maybe its client list (though clients may not stick around if service faltered). Sometimes a distressed business is sold for just the value of its hard assets, with perhaps a small premium if the buyer believes they can turn it around and capitalize on the existing brand or client base. If liabilities (debts, back taxes, etc.) are high, those would be subtracted, possibly leaving little equity value. In cases of extreme distress, an owner might even sell at a loss just to exit, or the business might be parted out (equipment auction, etc.). For valuation, this is straightforward: list all assets, get an appraisal or estimate of their second-hand value, and that’s effectively the ceiling on what the business is worth unless a buyer sees some hidden upside. One nuance: if the business is distressed due to temporary reasons (say a bad season or one-time event) but has underlying value, a slightly higher price might be justifiable if a turnaround is likely. However, generally buyers of distressed businesses expect a bargain, pricing in the risk and the investment needed to fix problems.

In summary, the business’s stage dictates the weighting of valuation methods: established companies = earnings-based value (with goodwill), early-stage = assets + future potential (but cautious), distressed = asset liquidation value (unless special turnaround scenario).

Differences by Asset Profile: Asset-Heavy vs. Asset-Light

Landscaping businesses vary in their asset intensity. Some own a large fleet of vehicles, heavy machinery, maybe even their own real estate or nursery – we’ll call these asset-heavy. Others are more asset-light, perhaps renting equipment as needed or focusing on labour and expertise (e.g. design-focused landscapers or those that lease big machines only for specific jobs). The asset profile can influence both the approach and outcome of the valuation.

Asset-Heavy Businesses: If a landscaping company has substantial tangible assets, an asset-based valuation will play a larger role. The fair market value of all those trucks, excavators, trailers, bobcats, etc., provides a baseline for value. Essentially, the buyer is acquiring a lot of “stuff” in addition to the client list and revenue stream. In this scenario, the valuation might be described as “assets plus goodwill.” For example, suppose a company has $500,000 worth of equipment and is profitable. A valuator might say the business is worth the $500K (for the assets) plus some multiple of earnings for the intangible value (goodwill). If the earnings are strong, the price will exceed the asset value; if earnings are weak, the asset value might actually dominate (in which case the sale is basically an asset sale with little added goodwill). One advantage of asset-heavy businesses is they often can secure financing more easily (the assets can serve as collateral). However, having a lot of assets can also mean higher operating costs (maintenance, storage, depreciation), which might suppress net earnings – so it’s a balance. Buyers will inspect the asset list closely: Are the assets in good condition? Do they have modern equipment that gives a competitive edge? (How to Sell Your Landscaping Business for Max Value | Sunbelt). Another consideration is if the company owns real estate (like its office or yard). Often, that real estate is valued separately. The buyer might purchase the company’s operations and assets, and either buy the property separately or enter a lease. In any case, for asset-heavy businesses, calculating the net asset value is a critical step. These types of companies might sometimes be valued via the Adjusted Book Value method (assets at market value minus liabilities) plus an earnings-based component if they are profitable.

Asset-Light Businesses: These are businesses where the value lies mostly in intangible assets – things like customer relationships, brand, and perhaps proprietary processes – rather than lots of equipment. For instance, a small gardening service that has a couple of pickup trucks and lawnmowers, or a landscaping design consultancy that subcontracts the heavy work, would be asset-light. In these cases, a pure asset-based valuation would undervalue the business, because the book value of assets is low but the company might generate strong profit with those minimal assets. Valuation of an asset-light landscaping business leans heavily on the income-based or market approach. Essentially, the buyer is paying for the cash flow and goodwill. The term goodwill here represents the established client base, the trained staff, the brand name in the community, etc., which allow the business to make money beyond the value of its tangible items. For such businesses, one common method is the capitalized earnings approach or using an earnings multiple (as discussed earlier). The multiple might be a bit higher than for asset-heavy companies, because the return on assets is higher (fewer assets to maintain). However, buyers will be cautious to ensure that the goodwill is solid – for example, they might ask: “If the current owner leaves, will customers stay?” That’s a key concern when most value is intangible. Ensuring the owner’s knowledge is transferable, the staff are committed, and customer relationships are institutional (not just personal to the owner) will bolster an asset-light business’s value. Additionally, while the asset-light company may not have much equipment, it might have other assets like proprietary customer lists or software (e.g. a client scheduling system, a strong website that brings leads) – these are harder to value but certainly part of goodwill. In summary, for asset-light operations, the earnings and client list drive the valuation, and any buyer offer will largely be a function of how much profit the business generates and how confident the buyer is that those profits will continue under new ownership.

Market Benchmarks and Multiples in the Canadian Context

It’s often helpful to sanity-check a valuation with market benchmarks: what are similar businesses actually selling for? In Canada, detailed private business sale data can be hard to find (many deals are private), but we can glean some typical valuation multiples from industry sources and business brokers. For landscaping businesses (which fall into the small service business category), several rules of thumb emerge:

  • Revenue Multiples: Small landscaping companies might sell for roughly 0.5× to 1.0× annual revenue in many cases. One industry source suggests an average in the range of 0.67× – 0.89× times revenue for landscaping companies (Valuing a Landscaping Company - Peak Business Valuation). This wide range reflects differences in profit margin and contract quality – $1 of revenue from a stable contract is worth more than $1 of revenue from ad-hoc jobs. Very high-margin companies or those with year-round revenue streams might push toward the higher end of the range (or beyond), whereas those with lower margins or high seasonality might be toward the lower end.

  • EBITDA Multiples: EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) is a common profit metric. For small to mid-sized landscaping businesses, EBITDA multiples often fall in the 2.5× to 4.5× range. Data from small business transactions shows an average around 3.6× – 4.0× EBITDA for landscaping companies (Valuing a Landscaping Company - Peak Business Valuation). That means if the business’s EBITDA is $200,000, the valuation might be around $720k (at 3.6×) up to $800k (at 4.0×), assuming average risk levels. Naturally, the better the business’s outlook and stability, the closer to the higher end or beyond it might get. Larger landscaping companies with professional management, diversified contracts, and EBITDA in the millions might even see higher multiples (as illustrated by the 6.3× EBITDA example we noted earlier for an exceptionally strong company) (Profitable Landscaping Business for Sale | $6.9M Revenue with Growth Potential | Medium). But for a typical owner-operated landscaping firm, expecting somewhere around three to four times EBITDA is reasonable.

  • SDE (Seller’s Discretionary Earnings) Multiples: Since many landscaping businesses are owner-operated, SDE is often used. SDE includes the owner’s salary and benefits plus the EBITDA. Multiples of SDE are usually a bit lower (because SDE is a larger number than EBITDA). One source indicates landscaping businesses transact around an average 2.8× SDE (roughly in the 2.5× to 3.2× range in many cases) (Valuation Multiples for a Landscaping Company). So if an owner’s total discretionary earnings are $150,000 (including their salary drawn and profit), a sale price might be in the ballpark of $375k – $450k. This method is very common for small businesses because it essentially answers the buyer’s question: “How many years of owner-level income am I paying for?” In this example, paying $400k for a business that gives $150k a year to the owner equates to about 2.67 years’ worth of earnings – a not-uncommon scenario.

  • Asset-Based Benchmarks: Sometimes valuations are described in terms of asset values. For instance, a well-established landscaping firm might be valued at “replacement cost of equipment plus X.” If X (the goodwill portion) is small or zero, it implies the business is barely beyond asset value (often the case if profitability is low). On the other hand, an efficient business might be worth two or three times the value of its assets, meaning it’s generating a good return on those assets. In the example from a valuation blog, a landscaping company ended up being worth about 3× its total assets when valued by earnings (Landscaping business valuation – ValuAdder Business Valuation Blog), indicating significant goodwill value on top of the equipment. For buyers, it’s useful to check the implied price against the asset base: paying, say, $500k for a business with $250k in equipment means you’re paying another $250k for the intangibles (clients, goodwill, etc.). Is that justified by the profits? That’s the kind of check both buyers and sellers should do.

It’s important to note that multiples are not one-size-fits-all. Being at the low or high end of these ranges depends on the specific business. For example, if a Canadian landscaping company has 80% of its clients on recurring annual contracts, newer equipment, and 20% profit margins, you can bet it will command a top-of-range multiple (or even higher if there’s competitive buyer interest). In contrast, a company that is smaller, highly seasonal with no contracts, and an owner who is the “face” of the business (making transition riskier) might trade at the lower end – or even mainly on asset value.

Also, market conditions affect multiples. In a booming economy with lots of eager buyers and cheap financing, multiples might push up. In tighter markets (or higher interest rate environments, like the mid-2020s), buyers become more cautious and tend to pay a bit less, all else equal, to ensure they can cover financing costs. Always consider the current market climate in Canada – for instance, if banks are only willing to finance deals up to 3× cash flow, that becomes a practical cap unless the buyer has substantial cash.

Conclusion: Bringing It All Together

Valuing a small or medium landscaping business in Canada is part art and part science. You’ll use the science – established methods like asset, income, and market approaches – to run the numbers. Then comes the art – adjusting for those human and business factors: the reliability of contracts, the loyalty of customers, the shine (or rust) on the equipment, and the reputation the business carries in the community. By considering the type of business (residential vs commercial focus), its stage of development, and its asset profile, you can arrive at a valuation that makes sense for that specific company.

For owners, this guide can help identify where you might be able to build value before a sale (for example, securing more maintenance contracts or updating old equipment to reduce buyer concerns). For buyers, it provides a roadmap of what to look for and how to justify your offer based on real drivers of value.

In the end, a fair valuation is one where both sides feel the unique characteristics of the business – its challenges and its strengths – have been accounted for. By using the frameworks and considerations outlined above, you’ll be well on your way to determining a reasonable price for a landscaping business, grounded in both numbers and knowledge of the Canadian landscaping industry. Good luck, and may your valuation (and negotiation) green thumb be as strong as your gardening one!

Sources: The insights and data above were informed by industry statistics and expert commentary, including Canadian business brokerage guidance on landscaping business sales (factors that increase or decrease value (How to Sell Your Landscaping Business for Max Value | Sunbelt) (How to Sell Your Landscaping Business for Max Value | Sunbelt) (How to Sell Your Landscaping Business for Max Value | Sunbelt)) and observed valuation multiples for landscaping companies (Valuation Multiples for a Landscaping Company) (Valuing a Landscaping Company - Peak Business Valuation) (Valuing a Landscaping Company - Peak Business Valuation). These references underscore the importance of profitability, recurring revenue, and asset values in determining a fair price. Always consider consulting a professional valuator or broker for an in-depth analysis of your specific situation.

© 2025 Exitify. All rights reserved.

© 2025 Exitify. All rights reserved.

© 2025 Exitify. All rights reserved.